Misty slush treat cools throats in the warm South.ġ962: International Dairy Queen, Inc. Highlights of the Dairy Queen system include:ġ940: First Dairy Queen store opens in Joliet, Illinois.ġ957: The Dairy Queen/Brazier® concept is introduced.ġ958: The Dairy Queen/Brazier food products are introduced.ġ961: The Mr. IDQ is a wholly-owned subsidiary of Berkshire Hathaway Inc. and its subsidiary companies were purchased by Berkshire Hathaway Inc. In January 1998, International Dairy Queen, Inc. Over the years, Dairy Queen acquired Orange Julius® of America and Karmelkorn® Shoppes, Inc. Each owner of our independently owned and operated establishments worldwide are committed to nothing less than the slogan “We Treat You Right.” Satisfied customers lead to successful restaurants. And, success for the Dairy Queen system is as simple today as it was in 1940. Today, the Dairy Queen system is one of the largest fast food systems in the world with more than 5,900 restaurants in the United States, Canada and 20 foreign countries.Īlthough much has changed in the world and in the Dairy Queen system through the years, one constant has remained: Dairy Queen stores are still, and always have been, the place to find Little League teams celebrating a victory, business people on their lunch break and families taking time out to enjoy great food and soft serve treats. However shortly after the war, the system took off at a pace virtually unrivaled before or since. When the United States entered World War II in December 1941, there were less than 10 Dairy Queen stores. Within two hours, he dished out more than 1,600 servings of the new dessert.īack then, food franchising was all but unheard of, but the new product’s potential made it a natural for such a system. They contacted Sherb Noble, a good friend and customer, who agreed to run the “all you can eat” trial sale at his walk-in ice cream store. A father and son in the mix plant business in Green River, Illinois, had been experimenting with a soft frozen dairy product for some time. Our phenomenal story began with a 10 cent sale of a then unnamed product on August 4, 1938, in Kankakee, Illinois. The history of the Dairy Queen system is a story of a unique product that created an industry. The founders of the Dairy Queen system were men and women who introduced a new kind of dessert treat and, in the process, developed the foundation of the franchising industry. It’s been a combination of hard-working people who own and operate restaurants and great-tasting food and tempting treats served in our establishments. For more than 60 years, the Dairy Queen system’s recipe for success has been simple.
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